Spring Festival travel bookings are booming! 2.3 million hotel enterprises may welcome a 'good start'

As the Spring Festival approaches in 2025, the hotel industry is experiencing prosperous development. Ctrip's "2025 Spring Festival Tourism Market Forecast Report" shows that compared to the 2024 Spring Festival, consumers' willingness to travel in 2025 is unprecedentedly high, and domestic and inbound tourism are fully blooming, both showing an increasing trend. Under the latest implementation of the "240" new policy and the continuous expansion of the "visa free circle" since 2024, the high-speed growth of inbound tourism has become a highlight of the 2025 Spring Festival tourism market, with inbound tourism orders increasing by 203% year-on-year.

In July 2024, seven departments including the Ministry of Commerce, the Ministry of Culture and Tourism jointly issued the "Notice on Several Measures to Facilitate the Accommodation of Overseas Personnel for High level Opening up Services", which facilitates the registration of overseas personnel's accommodation and improves their accommodation experience. Under the promotion of policies, China Travel has become popular and China Hotel has also become a topic on overseas social media. Overall, the hotel industry is rapidly recovering and growing under the dual promotion of the Spring Festival and inbound tourism boom, and related enterprises are expected to see improved performance.

According to data from Qichacha, there are currently 2.336 million hotel related enterprises in China. In terms of establishment period, over 30% of hotel related enterprises in China have been established for 5-10 years; In terms of the distribution of registered capital, the registered capital of hotel related enterprises in China is concentrated within 2 million yuan, accounting for nearly 60%.